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Complete your setup to unlock your Done-4-You social media kit — brand messaging, content plan, AI co-writer, online courses, and everything pre-built for your business.
One-time setup fee. Includes your full FTA Social Media Kit, online courses, and Client Portal access.
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Welcome back, there

Your FTA kits are ready — pre-loaded with your saved info.

Your Setup Progress

1
Profile Complete
2
Kit Generated
3
Prompts Copied
4
First Post Scheduled

Repurpose Content

Turn a short idea into long-form content, or shrink long content into punchy social posts — all in your brand voice.

Your post idea or short content
Working on it...

Quick Caption Generator

Type a topic, pick a style, get a caption built for your brand. No copying prompts. No leaving the portal.

Writing your caption...

Saved Responses

Every caption and repurposed piece you generate is saved here automatically.

Your Saved Profile

Developed by Katie Dickieson
Set Up Your Profile
Fill this out once and all your FTA kits will be pre-loaded with your info every time you log in.
🤖 Not sure how to answer? Get AI help first
Copy this prompt → paste it into ChatGPT, Claude, or any AI you use → get answers ready to fill in below
I need help filling out a social media profile form for my business. Ask me a few quick questions about my business, then give me clear, specific, copy-paste-ready answers for every field below. Be direct and specific — no vague suggestions. Here are all the fields I need to fill in: 1. BUSINESS NAME — what's the name of my business? 2. INDUSTRY — which fits best: Beauty/Hair/Salon/Nails | Food/Restaurant/Café/Bakery | Fitness/PT/Yoga/Pilates | Retail/Boutique/Online Shop | Coaching/Consulting/Courses | Photography/Videography | Real Estate | Bar/Nightlife/Events | Wellness/Holistic/Therapy | Medical/Clinics/Medspa | Creatives/Designers/Artists | Trades/Contractors | Nonprofits | Lawyers/Finance | Other 3. WHAT DOES YOUR BUSINESS DO? — 2–3 sentences describing what you do and who you serve 4. PRODUCTS / SERVICES — list your main offerings (include prices if you know them) 5. IDEAL CUSTOMER — describe them: age range, lifestyle, job, mindset, how they find you 6. THEIR BIGGEST PAIN POINT — what frustration or problem brings them to you? 7. THE TRANSFORMATION YOU PROVIDE — what result or feeling do they leave with? 8. BRAND TONE — pick all that apply: Professional & polished | Casual & friendly | Funny & playful | Educational & informative | Inspirational & uplifting | Luxury & elevated | Raw & relatable | Motivating & bold | Warm & nurturing 9. WORDS I NEVER WANT IN MY CONTENT — list any words or phrases that feel off-brand 10. WORDS AND PHRASES I LOVE — language that feels like me 11. TAGLINE / SLOGAN — one punchy line that captures what I do or stand for 12. WHAT MAKES ME DIFFERENT — why do clients choose me over anyone else? 13. PRIMARY CALL TO ACTION — pick one: Link in bio | DM me | Book now | Shop now | Call us | Visit us | Sign up | Download 14. EXACT CTA PHRASE — the specific words I want at the end of every post (e.g. "DM me the word READY" or "Comment SYSTEM below") 15. CONTENT TOPICS — pick all that feel right: Hot takes & industry opinions | Myth-busting & common mistakes | Standards & boundaries I set | Tips & how-tos | FAQs answered | Step-by-step guides | What to look for & buyer education | My story & why I started | Day in the life | Personal lessons & real talk | Team introductions | Behind the scenes | Before & after results | Process walkthroughs | Workspace & setup tours | Product or service highlights | Pricing & current offers | Client wins & testimonials | Hours, location & how to book | Announcements & launches 16. HASHTAGS — any hashtags you already use or want to use 17. CAMERA COMFORT — pick one: Just starting out | Getting comfortable | Pretty confident 18. BRAND VIBE — pick all that fit: Polished & professional | Casual & real | Fun & playful | Educational & informative | Luxury & elevated | Bold & motivating 19. FOCUS FOR MY GUIDE — what do I most want my social media to help me achieve? (e.g. more local clients, build trust, grow Instagram, launch a new offer) Start by asking me: what is your business name and what do you do? Then use my answers to write all 19 responses in a numbered list I can copy straight into my form.
Paste into ChatGPT, Claude, Gemini — whatever you use.
Then come back here and fill in your answers below.
Your Contact Info
Your Business
Your Brand Voice
Content Strategy
Content Creator Settings

Delete my account

Permanently deletes your account, profile and all saved data. This cannot be undone. If you have an active Pro subscription, cancel it first in Manage Subscription.

Your Social Media Setup Kit

Your complete content system. Copy each section into your AI tool to get started.

Your Custom Brand Voice GPT Prompt

All 15 Chat Prompts

Your 7-Day Content Calendar

Your weekly posting rhythm. Each day maps to a content pattern. Shift days to fit your week.

12-Month Theme Calendar

Your Hashtag Bank

Rotate between all 3 sets — don't use the same set on every post.

Caption Templates

These show the shape of a great caption. Paste one into your Brand Voice GPT and say: "Write a version of this for [your post idea]."

Your System Guide

Read through once so you understand how everything connects. Come back whenever you feel stuck.

Your Content Workflow

Step-by-step guide for filming, editing, and scheduling — personalised to your setup.

No script. No planning. Just talk.

Every idea below is designed so you can hit record and just go. Pick one, open your camera, film in under 3 minutes.

Easiest formats — start here no script needed
Topics for your industry your niche
Trending formats that always work
🎨

Canva — Templates & Grid Strategy

Free plan works great. Use it for static posts and carousel graphics.

First-time setup
1
Create your free account

Go to canva.com or download the app. Free plan has everything you need.

2
Set up your Brand Kit

Brand Hub → Brand Kit. Add your logo, hex colours, and 2 fonts. Every template will auto-match your brand.
💡 Don't know your hex codes? Upload your logo to canva.com/colors/color-palette-generator.

3
Pick ONE template and stick to it

Search "Instagram Post". Pick one layout and don't change fonts, colours, or layout — only swap image and text each week.
🔥 Bold text-over-image layouts get saved and shared more than plain photo posts.

4
Duplicate, don't rebuild

Three dots → Duplicate Page. Change the image and headline. Never start from a blank canvas. Batch 4–6 at once on Sunday.

5
Use a Frame to drop photos in

Elements → Frames. Drag your photo into the frame — it crops automatically. Lock the frame so it never moves between slides.
💡 Lock the frame size and position so it never moves.

6
Add a bottom border with the theme title

Solid colour bar at the bottom of every carousel slide. Put the topic text on top. Same colour, same font, same position — every time.
🔥 This is the one design element that makes carousels look professional.

Grid strategy
7
Use carousels to control your grid

IG shows the first image on your grid. Want a fresh look? Edit the post, drag a different image to the front. Grid looks updated, zero new content.
💡 Do this with your top 3 carousels every 3–4 weeks.

8
Reel cover — pick it inside Instagram

When uploading a Reel → Cover → Choose from video. Scrub to a moment with bold caption text on screen. No extra Canva step needed.
🔥 A strong one-liner from your Captions overlay is more authentic than a designed cover slide.

9
Alternate light & dark backgrounds

Create two template versions (one light, one dark) and alternate weekly. Your grid naturally looks curated with zero extra effort.
🔥 Even easier: create two versions of your template and alternate them every week.

💬

Captions App — Voice AI & Audio Cleanup

Use this first on every video before going into Edits.

Set up your Voice AI (once)
1
Clone your voice

Captions → profile icon → Voice Clone. Record 30–60 seconds of yourself speaking naturally. The app learns your voice for AI voiceover.
💡 Record in a quiet room. Speak naturally — don't perform it.

2
Pick a caption style and save as default

Tap any video → Captions → Style. Choose a preset. Three dots → Set as Default so you never re-pick it.

Recommended caption style for your brand
Removing silences & cleaning audio
3
Auto-remove silences

Edit → Clean Audio → Remove Silences. Set threshold to 0.4–0.6 seconds. Removes dead air without sounding choppy.
💡 If words overlap or it sounds robotic, increase the threshold to 0.8s.

4
Manual gap removal (for tight edits)

Edit Captions → tap a gap between words → Delete Gap. Only use this when you want a very fast-paced feel — auto-silence is enough for most videos.
🔥 Mainly use auto-remove. Only go manual when you want it really tight.

5
Fix audio issues

Edit → Enhance Voice. Reduces background noise and brings your voice forward. Auto-levels volume. Always do this step.

6
Export settings

Export → 1080p → Export without watermark. Save to camera roll. Now take this into Edits to add music.

🎵

Edits — Music, Polish & Final Export

Use Edits after Captions. This is where you add trending audio and export for IG.

Your editing workflow in Edits
1
Import your Captions export

Edits → New Project → import from camera roll. Select the video you exported from Captions. All your captions and cleaned audio carry over.

2
Add trending music — key for the IG algorithm

Music icon → Trending. Look for tracks with an upward arrow — rising, not peaked. IG pushes Reels that use rising audio to the Explore page.
💡 Save audio from IG: find a Reel you like → tap the audio name → Save audio. Pull it into Edits from your saved sounds.

3
Set music volume correctly

Tap the music track → Volume → set to 10–20%. Your voice should be clearly louder than the music. If you're doing a trending audio with no talking, set to 100%.

4
Extra silence removal (optional)

Edit → Auto-Cut → Remove Silences. Use sparingly — only for super fast, high-energy edits. Most conversational content doesn't need this.

5
Quick colour fix

Adjust → bump Brightness up 5–10 points and Contrast up 5. Makes your video look more intentional. Don't over-filter — natural beats obviously edited.

6
Export for Instagram

Export → 1080×1920 (vertical) → 30fps → High quality. This is the format IG was built for.
🔥 Always export at the highest setting. IG re-compresses everything — give it the best file to work with.

📅

Plann — Batch Scheduling & Reusing Content

Plan and schedule your whole week in one sitting. Never post in the moment again.

First-time setup
1
Connect your Instagram account

Download Plann → Connect Account → log in to Instagram. Plann is an official Meta partner — this is safe and IG-approved.

2
Find your best posting times

Analytics → Best Times to Post. Plann pulls from your actual account data — use those times, not generic Google advice.
💡 Most accounts peak around 7–9am, 12–1pm, and 6–8pm on weekdays. But check your own data first.

Batch scheduling — do this once a week
3
Upload all your content for the week at once

Schedule → + → upload your video or image. Write caption, add hashtags, set date and time. Repeat for all 7 posts. Your week is covered.

4
Preview your grid before posting

Tap Grid Preview. You'll see exactly what your IG profile will look like after each post. Rearrange if two similar images will be side by side. Takes 30 seconds.

5
Reuse old content — this is underused and it works

Media Library → find a carousel from 6–12 months ago → Reschedule. Edit the IG post to drag a different image to the front so it looks fresh.
🔥 90%+ of your followers never saw any given post. Reusing every 3–4 months is smart, not lazy.

6
Use Plann's hashtag manager

Hashtag Manager → create 3–4 saved sets for your main content categories. Tap Insert Set when scheduling. Never type hashtags from scratch again.

Your recommended posting schedule
🔗

Linktree — Your Bio Link Hub

One link in your bio that goes to everything. Free plan is all you need.

Setup (takes 10 minutes)
1
Create your account

linktr.ee → Sign up free. Use your exact IG handle (@yourbusiness) as your Linktree username so it's consistent and easy to remember.

2
Add your links in this exact order

Order matters — most people only tap the first 1–2 links.

  1. Book / Shop / Contact — your #1 money-making action
  2. Your current offer or promotion
  3. Most popular service or product
  4. Social proof — reviews or portfolio
  5. Instagram / TikTok — for people finding you elsewhere
3
Match your profile photo to your IG

Use the exact same profile photo across Linktree, IG, and every platform. Consistency builds trust — people immediately know they're in the right place.

4
Update your Instagram bio

IG profile → Edit Profile. End your bio with "👇 Link in bio". In the Website field, paste linktr.ee/yourbusiness.
💡 Update your Linktree top link monthly — keep it fresh with whatever you're currently promoting.

Your Weekly Content Routine

This is your repeatable system. Same flow, every week. Once you do it 3 times it takes under 2 hours total.

The more times you run this, the faster it gets. By week 6 you'll be batching a full week in under 90 minutes.

Weekly checklist — tap to check off
Weekly workflow at a glance
When you feel stuck — the 60-second fix
Open your camera and answer one of these:

"The most common question I get is…"
"Something I wish I knew when I started is…"
"Here's something most people in my industry get wrong…"
"This is what a typical day / appointment / order looks like…"
"The reason I started this business was…"

💡 Pick one, hit record, talk for 60–90 seconds. That's your Reel.